Estée Lauder confirms intention for further Sub-Saharan Africa expansion

Estee Lauder confirms intention for further Sub-Saharan Africa expansion

After apparently being “inundated” with requests for the cosmetics brand by consumers, Estée Lauder recently launched its MAC cosmetics brand in Nigeria; on the back of that successful market entry, the company has now confirmed it is eyeing up other Sub-Saharan Africa opportunities.

Speaking to Reuters, the brand noted that its expansion plan will initially continue within Nigeria, where further store openings for MAC are planned, and will then turn its focus to Ivory Coast, Botswana and Zambia later this year.

Read more: Estée Lauder confirms intention for further Sub-Saharan Africa expansion.

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