Heineken eyes booming African beer market

Beer Market

African drinkers are after "quality" over price when it comes to their beer, Heineken’s boss for the region told CNBC, as the drinks giant targets the rapidly increasing market for alcohol.

Africa is set for huge growth in the beer space with a burgeoning middle class, an increasing number of people coming into the legal drinking age, and rising disposable incomes.

Read more: Heineken eyes booming African beer market – CNBC.

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