Nigeria's Potential Outweighs Risk: Siep Hiemstra, President, Heineken Middle East & Africa

Siep Hiemstra, President, Heineken Middle East and Africa

Heineken NV (HEIA), the world’s third-biggest brewer, said the potential of the Nigerian market outweighs the security risk caused by deadly bombings in Africa’s biggest economy.

“We know what it means to have a crisis and insecurity,” Siep Hiemstra, president of the Amsterdam-based company’s Middle East and Africa unit, said in an interview with Bloomberg TV Africa, citing the company’s experience during civil conflicts in Rwanda and South Africa.

Read more: Heineken Says Nigeria Potential Outweighs Risk of Civil Unrest – Businessweek.