How Jumia Is Adapting E-Retail To Africa

Jumia Fashion Truck, Morocco

I recently spoke with Jeremy Hodara Co-CEO of Africa Internet Group (AIG), about a particularly intriguing subject: How do you adapt online retail to the specific needs of markets that are much less developed than the U.S. or Europe?

AIG owns seven Internet businesses in Africa, ranging from food delivery, classified advertising sites, hotel bookings.

Read more: How Jumia Is Adapting E-Retail To Africa – Forbes.

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