Internet retailer, Jumia Nigeria, tapping into diaspora dollars

Jumia Nigeria, Tapping into Diaspora Dollars

Money sent home by Nigeria’s emigrant workers traditionally covers basic expenses like housing, education and medicine. Today however, the burgeoning middle class of Africa’s most populous country is spending an increasing proportion of the $21bn remittances it receives each year on consumer goods like televisions, personal computers and fashionable clothing.

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