Africa is the final frontier for global automotive growth: Jim Benintende, Head, Ford Middle East and Africa

Ford Mustang

Ford Motor Co., the second largest U.S. automaker, is introducing 25 new models by 2016 in Africa and the Middle East, where it projects the driving age population will grow 31 percent by 2023 to 1.7 billion people.

Ford is bringing its Mustang muscle car, Fusion family sedan and other models to the region, according to an e-mailed statement from the Dearborn, Michigan-based company. The new lineup is being introduced today at an event in Johannesburg, South Africa, to 1,000 employees, dealers, suppliers, government officials and media.

Read more: Ford Wooing Drivers in Africa, Middle East With New Cars – Businessweek.

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