Luxury heavyweights eye Africa's newly affluent

William Lauder, CEO, Estee Lauder Companies

Sub-Saharan Africa was dismissed for decades by the luxury industry, and has attracted the attention of international heavyweights only in the past two years.

Hugo Boss, Estée Lauder and Ermenegildo Zegna are among those who have established retail outlets in Nigeria’s big cities, and others are following suit with the help of local partners.

Read more: Luxury heavyweights eye Africa’s newly affluent –