Chain reactions: savvy supply is key to success in the African luxury market

Luxury retailers are eyeing the African continent as one of the next frontier markets. “Luxury in Africa is a hot topic,” says Oliver Merkel, a partner at Bain & Company, a management consultancy. “The African continent, and sub-Saharan Africa in particular, is on the radar of all luxury players.”

Read more: Chain reactions: savvy supply is key to success in the African market – FT.com.

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