Why startups, not media giants, lead online video in Africa

Global data use through the consumption of video is set to increase by around 55 percent per year until the end of 2019, according to research by Ericsson, while in Africa video is the fastest-growing internet activity.

Yet it is smaller companies that are leading the field in the growth of video on demand (VoD) platforms on the continent, with larger African firms playing catch-up while a launch for global giants such as Netflix is still some way off.

Read more: Why Startups Are Leading Online Video in Africa.

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