Diageo Targets Africa Growth With Spirits Ahead of Beer

Johnnie Walker Whiskey

Diageo Plc (DGE), the world’s largest distiller, is relying on spirits such as Johnnie Walker whisky and Smirnoff vodka to drive expansion in Africa as economic growth boosts incomes and demand climbs for premium drinks.

Diageo, based in London, is in the process of registering a distribution company to strengthen the business in Angola, said Ekwunife Okoli, managing director for Africa Regional Markets. It’s opened a Gilbeys gin factory in Mozambique and plans to begin bottling Smirnoff Ice in the southeast African country to exploit economic growth, he said.

Read more: Diageo Targets Africa Growth With Spirits Ahead of Beer – Bloomberg.

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