How Standard Chartered is using smartphones to track consumer prices in Nigeria

Standard Chartered and Premise Data are using smart phones to better understand Nigeria consumer price trends.

Accurate market data is often hard to come by in many African countries. The dominance of the informal economy means much activity takes place beneath the radar and outside of the formal tax net.

This information dearth is especially true for price data, as most products are sold via informal channels.

Read more: How Standard Chartered is using smartphones to understand Nigeria’s economy.

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