Online retailers pushing for e-commerce growth in West Africa

Konga is Nigeria’s largest online mall.

As Internet usage surges, an increasing number of online retailers in West Africa are springing up, giving mobile phone users a variety of options to buy and sell new and used items.

Emerging markets like West Africa, where online shopping is still in its infancy, offer the highest growth potential for the e-commerce industry, according to Sumesh Rahavendra, head of marketing for DHL Express sub-Sahara Africa, in a report released last week.

Read more: Online retailers pushing for e-commerce growth in West Africa | PCWorld.

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