Boosting smartphone use in Africa: Success strategies of industry players

The high penetration of mobile phones in Africa has been one of its success stories. It has inspired innovations in technology and created new industries, such as mobile payments, to solve Africa-specific problems.

Yet the penetration of smartphones and other data-enabled devices (such as tablets) remains low on the continent where feature phones dominate. According to global research firm Informa Telecoms & Media, at the end of 2012 smartphones accounted for only 11% of mobile connections on the continent, compared to an almost double estimated global average of 21%.

Read more: Boosting the smartphone in Africa: Strategies by industry players.