New generation of Nigerian consumers is drawing retailers from all over the world

Ceddi Plaza, Abuja, Nigeria

At the turn of the century well-off Nigerians struggled to shop in style. Most had to jostle in local markets to buy food or travel to the UK, US or Middle East to replenish their wardrobes.

Then in 2005 the Palms shopping mall opened its doors in Lagos’s affluent Lekki peninsula in the commercial capital’s south-east.

Since then its gleaming interior corridors have housed throngs of immaculately-heeled shoppers who peruse clothing stores such as Puma and Lacoste, stock up their larders in Shoprite, sip lattes on the terrace or head to the cineplex upstairs to watch the latest movie. Nowhere better captures the spirit of the country’s exploding middle class.

Read more: Hey, big spenders — Good Governance Africa.

Recommended