How WhatsApp is helping Jumia disrupt African commerce

Christina Hawley, Managing Director of New Countries, Jumia

"In most of Africa you have a vibrant economic situation happening," says Christina Hawley, managing director of online shopping service Jumia, speaking at WIRED Retail.

The fact that Jumia didn’t even exist two years ago, and is now operating in nine different countries and seeing double-digit growth, is in itself testament to the blossoming economic environment across the continent. In the next five years Jumia expects to see 5-8 percent GDP growth in most markets and a 30 percent in people coming online.

Read more: How WhatsApp helped Jumia disrupt African commerce (Wired UK).