How to succeed in selling to consumers in South Africa

Doug Smart, General Manager, KFC Africa

Doug Smart, KFC’s general manager in Africa, is mulling the challenges his company faces in appealing to a cross-section of South Africans one morning at a restaurant in Johannesburg.
"The biggest challenge for us is to stay attractive to both families with low incomes as well as rich business people in their BMWs," he says.

Read more: BBC News – How to succeed in selling to consumers in South Africa.

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