New online shopping service Shop4u launches in Lagos


Same day grocery delivery service, Shop4u, begins operations in Lagos this week.

Shop4u delivers products from established retail outlets; such as Shoprite, Spar, and other local grocery stores; to the customer within three hours of an order being placed on Shop4u’s website.

Shop4u is offering an initial range of 2,000 products. Shop4u plans to expand its offering to other cities and countries in the near future.

“We believe that Shop4u can be a helping hand for Lagosians and people from other urban area across the country. Lagos has the largest population in Nigeria. The number of supermarkets in Lagos is on the increase. Shop4u will create over 1,000 job opportunities within the next two years. We have received a lot of interest from young people in Nigeria who have expressed interest in working for Shop4u as shoppers. Therefore, the conditions to launch our service could not be better than now,” says Kayode Adekunle, Shop4u’s Co-Founder aims to replace the hassle of traditional shopping, providing consumers with the opportunity to acquire exactly what they need, as and when they need it.

According to a Shop4u press release, the e-commerce company differentiates itself within Nigeria’s online shopping space by the company’s ability to facilitate direct interaction between customers and shoppers. “Personal Associate Shoppers are the human link between website and customer. Shop4u combines the advantages of a conventional grocery store with the convenience of an online service,” says Shop4u’s press release.

According to a study by McKinsey, between 2008 and 2020, there is a $40B growth opportunity in food and consumer goods in Nigeria, the highest of any African nation.

“The current focus of supermarket chains in Nigeria is on offline business, as their e-commerce know-how is often limited. However, we expect this to change as more people seek on-demand solutions to routine tasks, including grocery shopping,” Shop4u stated.

Source: New online shopping service launches in Lagos – ITWeb Africa.