Modern trade is growing in Kenya, especially in Nairobi and emerging secondary cities.
The four big supermarket chains in the country rake in billions of shillings in sales annually. But their numbers still can’t beat that of the over tens of thousands of kiosks and small shops that operate in the country.
The majority of Kenyans, especially those in rural areas and low-income earners in the cities, still shop at small informal outlets. Despite the significant potential the market holds, manufacturers face immense difficulties in distributing goods to far-flung small traders.
Read more: Informal retail ‘a market you can’t afford to ignore’.
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