Fact of the Day: Nigeria is the world's most-watched frontier market

Vans at Idumota Market in Lagos Island, Nigeria

Nigeria has consolidated its position as the most-watched frontier market in the latest WSJ Frontiers/FSG Frontier Market Sentiment Index as an increasing proportion of multinationals put the country on their watch list for potential future investment.

Nigeria has held the top spot since the index was launched in June 2014 despite having endured a rough ride for the past few months.

Based on a study of around 200 multinational companies, the index, created exclusively for WSJ Frontiers by Washington-based consultancy Frontier Strategy Group (FSG), tracks which frontier markets major European and American firms are focusing their attention on. It also reveals trends in corporate thinking by tracking the rate of change in corporate sentiment among FSG’s clients, which include companies such as Cisco, Merck, and MasterCard.

Read more: Nigeria Consolidates Status As Most-Watched Frontier Market – Frontier Markets News – Emerging & Growth Markets – WSJ.

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