Oke Okaro, who has been at Bloomberg for the last 5 years, summarizes his role as “Serving Bloomberg’s customers when they are away from their desks and delivering experiences that effectively serve their needs while they are on the go”.
“Bloomberg has been in Africa for, essentially, the last 20 years, since 1995. I know that it’s quite popular these days for companies to have a focus on Africa, in part because the economies are growing at such a rapid rate, faster than many developed economies,” notes Okaro.
“If you want to compare what is going on on the continent, it’s very similar to when people first started getting online. People having phones and being able to make phone calls was revolutionary in and of itself; but where a lot of the excitement, going forward, is going to come from, and it’s already starting to happen, particularly with folks who are under thirty, is around everything that people are able to do on mobile devices. These devices are a platform. They are a gateway to this global economy that’s going to bridge the digital divide,” says Okaro.
Oke Okaro points out that in other parts of the world, going mobile for companies could be optional and, increasingly, companies are taking a “Mobile First” approach. In Africa, a lot of companies have a “Mobile Only” approach. As a result of this “Mobile Only” approach common across Africa, people are going to run their entire businesses on a mobile device, says Okaro.
Oke Okaro joined Bloomberg in March 2010 where, as Global Head and General Manager of Mobile and Connected Devices, he has driven Bloomberg’s and Businessweek’s mobile initiatives globally.
Prior to Bloomberg, Okaro was Vice President and General Manager of Mobile and Interactive TV at ESPN. Okaro was the third member of ESPN’s mobile group and led ESPN’s ascent to the number one position in mobile sports, the number one alerts service for sports, the number one iPhone app for sports, and the number one video service for sports.
Okaro’s experience before ESPN included work in Management Consulting at Riverview Ventures and PwC Consulting. His experience prior to Management Consulting included work in Software Engineering at RBS Greenwich Capital and Symbol Technologies (Which was acquired by Motorola).
Oke Okaro has an MBA from the Wharton School of the University of Pennsylvania and a BSc from the University of Hertfordshire.
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