Lagos Rising: Alara Founder and CEO Reni Folawiyo talks to Style.com about her ambitious new store

Reni Folawiyo, Founder & CEO of Alara. Credit: style.com

Nigeria is the largest economy in Africa, and growing richer by the day, and bustling Lagos is a city full of moneyed, cosmopolitan fashion consumers. Habit among them has been to travel abroad to do their shopping—London, Paris, and Dubai are regular haunts (as writer Uzoamaka Maduka points out in her story accompanying Waplington’s photos).

But that’s set to change. Next month, Reni Folawiyo opens the doors to Alara, an ambitious concept store in Lagos, housed in a landmark structure designed by starchitect David Adjaye. The official launch of the store isn’t until April, but in the meantime, Folawiyo elaborated on Maduka’s piece, telling Style.com more about Alara and about the women in Nick Waplington’s amazing shoot.

Read more: Lagos Style – Style.com/Print Issue 07.

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