Google predicts massive ecommerce market in Africa by 2017

Google South Africa is seeing considerable growth in Africa’s ecommerce space and expects 2015 to be another growth year.

Luke Mckend, country director for Google South Africa, spoke at the eCommerce Africa Confex in Cape Town this week where he shared stats on how Africans are increasingly Googling with the intent to buy.

Read more: Google predicts massive African ecommerce growth by 2017 | eNCA.