Uber is now operational in seven African cities: Cape Town, Johannesburg, Durban, and Pretoria in South Africa; Lagos in Nigeria; Cairo in Egypt; and Nairobi in Kenya.
Uber offers a cashless service, mainly targeting credit card holders, but the low penetration rates of credit cardholders outside South Africa has affected uptake of Uber’s services.
Conversely, mobile money penetration rates in Africa are the highest in the world. Consequently, it makes sense that Uber is exploring the use of mobile money services in Africa.
In Kenya, most transactions are done in cash or via mobile money. M-PESA is the clear leader in mobile money services in Kenya. When Uber launched in Nairobi earlier this year, online users voiced dissatisfaction with the inability to use M-PESA to pay for Uber services. Kenya’s public transportation system has a cashless system that uses M-PESA.
“We can confirm that we are exploring the possibility of integrating the M-PESA service in our system, but we don’t yet have expected time when this is likely to roll out,” said Alastair Curtis, a manager of international launches for Uber.
Besides being a clear alternative to credit cards, paying for Uber using mobile money services like M-PESA has another important benefit: Improved security for both passenger and driver.
Uber says it provides the safest, most affordable, and reliable ride service in the world.
“Uber is the ‘gold standard’ when it comes to consumer safety and this is all because of the technological innovation in the app,” Curtis said.
To improve security, Uber says its drivers go through rigorous criminal background checks. Additionally, Uber provides customers with driver information, a live GPS-enabled map that can be tracked by friends and family, and rider feedback.
Apart from providing reliable and affordable services, Uber is promising to provide employment to young people in the seven African cities in which Uber presently operates.
“Uber’s lead generation software facilitates a powerful entrepreneurship opportunity; every month going forward, Uber’s mission is to empower many young entrepreneurs to become small-business owners,” Curtis added.
- Uber is coming to Kenya, following launches in South Africa, Nigeria, and Egypt
- Uber to launch in Ghana, Uganda and Tanzania within a month
- Europe, Asia? No – Airbnb’s next big push is in Africa
- Everyone’s private driver: Uber discusses its business in Africa
- Uber launches in Nairobi, Kenya
- Africa’s rising middle class – and why it matters
- As it expands in Africa, Uber adapts to local markets and adopts cash payments
- Uber expands food delivery business UberEats into South Africa
- Uber’s rivals in Africa think they can win with happier drivers, traffic jam deals and even price haggling
- Fact of the Day: Addis Ababa has Africa’s highest hotel room rates
- Menlyn Park Shopping Centre to cement its place as Africa’s largest mall
- M-Pesa, Safaricom, Kenya regulators and Vodacom could be about to open up mobile money in Africa
- Armed with fintech and fueled by data: Africa’s banker of tomorrow
- Cape Town goes cashless as mobile payment apps take off
- Startup Rising Africa
- Uber seeks to lure cabbies in Africa expansion plan
- The top 10 cities for Africa’s millionaires (Photos, Videos, & Infographic)
- Mark Zuckerberg’s trips to Nigeria and Kenya track tech’s growing interests on the continent
- Uber launches in Lagos as it expands further into Africa
- Safaricom’s Little Cab, Kenya’s Uber rival, is launching in Nigeria and Uganda
- We’re not scared of Uber: Bankole Cardoso, MD, Easy Taxi Nigeria
- Why does Kenya lead the world in mobile money?
- Safaricom is planning to expand M-Pesa mobile money across Africa
- Little Cabs: Kenya’s Safaricom to launch local rival to Uber
- Here are 7 predictions for Africa’s tech sector
- Check out these four mega mall developments soon to be launched in Africa (Photos & Videos)
- Africa’s other “Big 6”: Jude Uzonwanne, Associate Partner, Dalberg Global Development Advisors
- Facebook is boosting its advertising teams in Africa
- With Kenya’s Safaricom, Uber will face a rival it won’t be able to beat so easily
- East Africa’s burgeoning tech hubs (Video)
- The role of cities in Africa’s rise: KPMG (Infographics & Report)
- Uber Africa will diversify beyond car rides this year with its UberEverything service
- Microsoft to deliver Microsoft Cloud from datacenters in Africa from 2018: Scott Guthrie, Executive Vice President, Cloud and Enterprise Group, Microsoft
- Bitcoin’s Big Opportunity In Africa
- Here are Africa’s top 10 tech pioneers
- Equity Bank’s Equitel mobile money service targets 100 million African customers in 10 years
- Mark Zuckerberg has made a surprise visit to Nairobi to learn about mobile money
- Nigeria, not Kenya, is about to become Africa’s next big technology hub
- WorldRemit Africa revenue to double by 2020 on mobile money, says Founder & CEO Ismail Ahmed
- Uber and its rivals are struggling to keep both drivers and riders happy in Lagos