Nigeria, with 125 million mobile subscribers, is not just Africa’s largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent. And as smartphones become cheaper and mobile broadband infrastructure continues to improve, the mobile phone will become even more deeply embedded in the daily lives of Nigerians.
That means people in the marketing space should start thinking about the opportunities mobile will pose for them as more Nigerians spend more time on their mobile phones and join the world of mobile money and mobile broadband.
MasterCard’s Digital Evolution Index research, for instance shows that just 8.1% of Nigeria’s population has access to personal computers whereas mobile penetration is 94%. This offers a break-out opportunity for a market that has lagged global trends in adoption of digital payments and shopping.
Read more: Nigeria’s mobile lifestyle should absolutely matter to your brand: here’s why | memeburn.
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