In Kenya, there is a quiet change going on and while local restaurants do not feel threatened yet, analysts say it is only a matter of time.
“We’ve had a great experience in Kenya, so far. Our first store is actually still exceeding US averages, in terms of both sales and volume. I think customers are really appreciating this new choice, this new convenience,” says CJ Bak, Subway’s Development Agent in Kenya.
“Africa has converged with the rest of the world. The world is now flat. People on the streets of Nairobi, on the streets of Accra are aspiring for the same things and I think that’s what this is about. It’s about tapping into that demand which is actually very, very strong,” says Aly-Khan Satchu, the Nairobi-based CEO of Rich Management.
With Kenya’s population set to swell by 7 million over the next 5 years and more, beyond that, the global fast food companies have identified a clear market opportunity.
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