“In Nigeria we’re sometimes skeptical about online businesses,” Mr. Adebayo says. So he tested the service two years ago with an inexpensive purchase, and that transaction went smoothly. Now he says he frequently shops on MallforAfrica. His purchases have included the castles, which his company takes to parties for children to jump around in, and personal items.
“I buy most of my children’s clothing and my own clothing from there,” he says of the service.
Chris and Tope Folayan, two brothers who grew up in Nigeria and attended college in the United States, founded MallforAfrica in 2013. Tope earned an M.B.A. from the Kellogg School of Management at Northwestern. After graduating, he returned to Lagos, while Chris remained in the United States.