Nollywood cinema just became more accessible - iROKOtv inks deal with Netflix

Netflix subscribers may have noticed the recent addition of Nollywood movies to the Netflix library. This is because Netflix, the world’s leading internet video streaming service, and iROKOtv, the leading distributor of Nollywood films online, recently inked a deal after what was said to have been months of negotiation.

According to Jason Njoku, CEO of iROKOtv, “Obviously with 57 million subscribers globally, working with Netflix is a great first step to widening, or at least improving the visibility of Nollywood. Which again is super important to us at iROKO.”

iROKOtv previously signed an exclusive content partnership with producers of Nollywood titles and the video sharing site, YouTube, to server as YouTube’s official Nollywood partner. iROKOtv’s YouTube channel features full-length movies, all very much in line with YouTube’s recent increasing shift towards long-form video.

It is also worth noting that Njoku and iROKOtv are getting into video content production as well, with the launch of ROK Studios in 2014.

Jason Njoku launched iROKOtv in 2010, at the age of 29, when he realized that there was a growing appetite for Nollywood films, after noticing how his mother and other relatives living overseas had difficulties getting their hands on their beloved movies from Nigeria‘s booming film industry. The tech entrepreneur spotted the gap in the market and founded iROKOtv, an internet company that distributes Nollywood films to viewers across the world. Described as the “Netflix of Africa,” Njoku’s company has generated over 150 million views online for Nollywood movies.

Early investors in iROKOtv include U.S.-based hedge fund, Tiger Global, which was also an early investor in Facebook.

Source: Movie News, Movie Reviews, Entertainment News, TV News | | Indiewire