Nigeria's tourism opportunity can be unlocked by local online booking platforms

Nigeria’s Lagos Carnival (AP Photo/Sunday Alamba)

In economic terms Nigeria is best known as Africa’s largest economy and its number one oil producer, but unlike many other African countries, travel and tourism comes far down the list of GDP contributors.

But as Internet penetration grows, even as poor road network infrastructure continues to make it difficult to get around, the rise of local e-commerce is making it easier for Nigerians and visitors to explore a large and culturally diverse country which is yet to fully exploit its tourism potential.

One such e-commerce bet was made this week by investors in online booking platform Hotels.ng with a $1.2 million investment. It was backed by Lagos-based EchoVC Pan-Africa Fund, an early stage technology fund with roots in Silicon Valley, and Omidyar Network, an investment arm of eBay founder Pierre Omidyar.

Read more: Nigeria’s tourism opportunity can be unlocked by local online booking platforms – Quartz

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