IMAX to launch in Nigeria. Partners with FilmHouse Cinemas

IMAX Corp. recently struck a deal with Nigeria’s leading theater chain – Filmhouse Cinemas.

Per the agreement, Filmhouse Cinemas will launch IMAX theaters in a new construction site in Lagos. Importantly, this will be IMAX’s first venture in Nigeria and also in West Africa.

Lagos is a fast-developing city in Africa with a population of over 20 million. Moreover, Nigeria has one of the fastest growing economies in Africa with significant market potential.

According to industry analysts, entertainment and media revenues in Nigeria are expected to increase over 100% by 2018 and reach a value of around $8.5 billion.

Read more: IMAX Inks Deal with Filmhouse Cinemas, Steps into Nigeria – June 25, 2015 – Zacks.com

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