At first glance, Yaba is like many other parts of Nigeria‘s sprawling commercial capital: a cacophony of car horns and shouting street vendors mingling with exhaust fumes.
But in between the buildings in this seemingly inauspicious part of Lagos, a city of around 21 million, tech start-ups are taking root and creating a buzz that is drawing international venture capitalists and more established digital firms.
“They’re all clustering in Yaba. The momentum is there,” said Sim Shagaya, CEO of Konga, which has become one of Africa’s biggest online retailers after being set up in 2012.
Konga’s decision to move in 18 months ago was a major boost for Yaba, which draws on a pool of talent from the nearby University of Lagos and Yaba College of Technology.
African tech centers are a recent phenomenon that mix web business concepts borrowed from other parts of the world with start-ups focused on African problems to create opportunities in areas such as mobile payments and e-commerce.
However, Yaba also has a growing number of established tech companies, underpinning hopes that the area, where rents are relatively cheap, might breed success.
Konga is just one of several to move away from the lagoon city’s affluent island business districts of Victoria Island, Lekki and Ikoyi to the suburb on the Lagos mainland.
Africa Internet Group, backed by Germany’s Rocket Internet, South African mobile phone giant MTN and Sweden’s Millicom, moved six of its tech firms, including Hellofood and Easy Taxi, to Yaba last December.
“We knew the ecosystem of start-ups and ventures here was really thriving,” said Guillaume Leblond, managing director of Hellofood, a two-year-old food delivery platform.
Beating the traffic
Even though Yaba’s inner city location might constrain its long-term growth, Leblond said the move to Yaba cut commuting times since most employees cannot afford to live in the expensive island business districts and reside on the mainland.
Gesturing to a dozen young adults hunched over laptops in an open plan office, he said most staff were University of Lagos graduates introduced via personal connections.
Investors have taken an interest in several start-ups based in the district in the last few months.
In May, Nigerian hotel booking company hotels.ng raised $1.2 million from the EchoVC Pan-Africa Fund and the Omidyar Network, founded by eBay mastermind Pierre Omidyar.
Then in June, Andela, a Yaba-based company that trains and then outsources software programmers and developers, received financing from Boston-based venture capitalists Spark Capital.
Andela, which launched last year, has so far selected 70 people from more than 12,000 applicants to participate in the program that co-founder Jeremy Johnson said would, over time, create a bigger pool of developers in Nigeria’s workforce.
“We’re preparing brilliant young people not only to compete for opportunities in the years ahead, but to build the companies that will transform Africa,” he said.
The potential market size of Africa’s most populous nation, makes Nigeria, with around 170 million people, an attractive location.
“From an investor’s perspective, Nigeria is so much bigger,” said Kresten Buch who has invested in tech start-ups in South Africa, Kenya and Nigeria.
The gross domestic product of Lagos state alone, for example, is bigger than the entire economies of Kenya or Ghana.
However, Yaba started life in a similar way to other African tech enclaves in 2010, with one building earmarked as an incubator for talent supported by investors, in this case the Co-Creation Hub (CCHub).
The government chipped in with another building in 2013, the Information Technology Developers Entrepreneurship Accelerator (iDEA), for would-be entrepreneurs to get access to docking stations, meeting rooms and mentors.
Google and Microsoft ran coding workshops, while a deal between CCHub, the Lagos state government and local telecoms firm MainOne brought cheap high-speed Internet via fiber optic cable.
Even though it is Africa’s biggest economy and top oil producer, Nigeria’s Internet speeds and network coverage have lagged behind other countries such as Ghana and Kenya.
But that in itself is an opportunity, with a 2013 report by consultancy McKinsey suggesting that only 1.5 percent of Nigeria’s nearly $500 billion economy took place online.
“Nigeria has the advantage of having a very big local market,” Buch said. “You can get very big by just looking at Nigeria.”