Africa Rising: Now is the time to invest in the world's fastest-growing continent - CFA Institute

Dar es Salaam, Tanzania

Ever heard the phrase “Africa is not for sissies”? Having been born and raised in South Africa, I’ve certainly said it many times — we tend to think it takes a certain amount of “toughness” (perhaps a little braggadocio?) to survive and thrive in the world’s second-largest and second-most-populous continent. But I have to admit that in doing so, I’ve probably helped perpetuate the cliché of Africa as “the Dark Continent,” where peril lurks everywhere.

Yet if there was one takeaway from a recent session by Melissa Cook, CFA, on investing in Africa at the 60th Financial Analysts Seminar, it was that investors need to pushback against those who say “Africa is too risky.”

“It is not a story of death and despair as portrayed in the media (‘if it bleeds, it leads’),” said Cook, founder and managing director of African Sunrise Partners and a member of the President’s Advisory Council on Doing Business in Africa. “Africa’s good stories tend not to get any coverage.”

Read more: Africa Rising: Now Is the Time to Invest in the World’s Fastest-Growing Continent | CFA Institute Enterprising Investor

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