Africa and Asia, the two fastest growing mobile markets, aren’t very big on apps.
The overwhelming majority of mobile internet activity in the regions is spent on web pages, according to a report released on July 28 by Opera Mediaworks. In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter.
Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.