Why And How You Can Profit Investing In Africa's 1.1 Billion Consumers

Nairobi, Kenya
  • In 35 years, 1 in every 4 people will be African. This article explores research substantiating this rapid growth rate. The article also approximates the growth in consumer population.
  • In addition, the article evaluates the significance of this growth in consumer population using data from the World Bank, UNICEF, the French Institute of Demographic Studies and McKinsey & Co.
  • Furthermore, the article proposes ways and means to invest in this population growth, highlighting companies that provide basic necessary products.
  • Lastly, the article addresses other implications of this rapid population growth for which investors need to look out.


The aim of this article is to present a short summary of why you would be missing out by ignoring the aggregate potential growth in Africa’s 54 countries. This growth refers specifically to Africa’s fast-growing consumer population. The article ends by suggesting ways and firms you might want to consider to get exposure to African nations.

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