Africa Attractiveness Survey 2015 - Making Choices: EY (Report)

Table of Contents

  • Foreword
  • Executive summary
  • Reality: FDI in Africa in 2014
  • FDI: fewer projects, but surging jobs and investment
  • Where investors go: North Africa rebounds as southern inflows falter
  • Where they come from: diverse sources ensure ongoing resilience
  • What they invest in: real estate, infrastructure and consumer-facing sectors
  • Perception: How foreign investors see Africa
  • Why here? Natural resources, growth and markets are the big draws
  • Why not? Africa’s attractiveness slips
  • What next? Overcoming roadblocks to doing business in Africa
  • Future: Assuring Africa’s long-term growth
  • Dealing with deteriorating perceptions
  • Addressing the challenge of structural transformation
  • Looking ahead: toward inclusive, sustainable growth
  • EY’s view: five priorities for action

Read the full report below.


Geopolitical tensions and weak economic growth led to a 3.1% decline in greenfield FDI projects worldwide in 2014. FDI projects in Africa fell 8.4%, but remained well above pre-2008 levels. However, capital investment into the continent surged to US$128b, up 136%. And FDI created 188,400 new African jobs, a 68% increase. Spurred by a handful of megadeals, the average investment increased to US$174.5m per project, from US$67.8m in 2013. Africa’s share of global capital investment and job creation hit an all-time high in 2014.

Only Asia-Pacific attracted more FDI funds than Africa last year. Africa attracted more FDI funding than North America, Latin America and the Caribbean, and Western Europe, which historically draw significantly higher FDI flows than Africa.

Africa Attractiveness Survey 2015 – Making Choices: EY

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Source: EY – Africa attractiveness survey 2015 – EY – South Africa