The most promising retail markets in Africa are in countries people rarely talk about

A wall of mixed retail opportunity (Reuters/Siphiwe Sibeko)

It is rarely mentioned countries, like Gabon, Botswana and Angola, that are increasingly becoming attractive for multinational retailers looking to launch and expand on the African continent, according to a new report.

These countries are small and dynamic, their income levels are growing and their retail markets are unsaturated—offering ample opportunity for the enterprising retailer.

AT Kearney’s 2015 Africa Retail Development Index (ARDI) ranks the top 15 retail markets on the continent based on how they fare on four indicators: market attractiveness, market saturation, risk levels and the time pressure to launch or expand operations.

Read more: The most promising retail markets in Africa are in countries people rarely talk about – Quartz

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