Hilton will open its first hotel in Ethiopia in more than four decades, it said on Wednesday, following other international chains that seek to tap into rising business and tourism in the country.
The hotel, due to open in 2020, will be in Awassa, one of the country’s fastest-growing cities, and the first venture by an international hotelier beyond the capital Addis Ababa.
Hilton will manage the hotel on behalf of its partner, Ethiopia’s Sunshine Plc, which also opened the first Marriott-branded serviced apartments in Addis Ababa on Wednesday.
Sheraton, Radisson and Golden Tulip are among a handful of hotel chains that currently operate in the Horn of Africa country, but U.S. chain Best Western International Inc, France’s AccorHotels and Ramada said they were also working on new projects there.
Construction on the 169-room Hilton Awassa Resort and Spa started last month, Hilton Worldwide said. Awassa is a lakeside city less than 300 kilometers from Addis Ababa and the hotel will be Hilton’s first Ethiopia project since it opened a hotel in Addis Ababa in 1969.
“With new infrastructure, including a highway to Addis Ababa and an airport expected to begin operations in 2018, we certainly expect to see a tourism and travel boost to Awassa,” said Selamawit Samuel, vice president and part owner of Sunshine.
Ethiopia, Africa’s second most populous nation, has become one of the continent’s fastest-growing economies, propelled by huge spending on infrastructure and an expansion of the services and agricultural sectors.
Hotel chains join other recent foreign investors in the country, including clothes retailer Hennes and Mauritz which is starting to source supplies from Ethiopia, while consumer goods maker Unilever is building a factory, and Diageo and Heineken have bought breweries.
U.S.-clothing maker Phillips-Van Heusen Corp is also set to source garments from an industry zone in Awassa, Ethiopian government officials said.
- AccorHotels signs deals to open three hotels in Ethiopia
- Ethiopia aims to grow tourism threefold in five years
- Marriott International opens first Marriott Executive Apartments property in Africa (Photos)
- Ethiopia bets on grand projects in drive for industrial power
- Hotel developers will invest billions of dollars in African projects over the next few years
- Days Inn and Ramada Hotels owner Wyndham to open hotel in Ethiopian capital in first half of 2015: Bani Haddad, Vice President, Middle East & Africa, Wyndham
- Sheraton owner Starwood plans to add as many as 20 hotels in Africa as travel demand rises
- Ethiopia: The Addis millionaire’s club
- Ethiopia’s buoyant economy raises hopes for beer market growth: Siep Hiemstra, President, Heineken Africa & Middle East
- Fact of the Day: Addis Ababa has Africa’s highest hotel room rates
- Foreign brewers battle for Ethiopia’s beer drinkers
- Diageo’s CEO Menezes sees Africa rising to 20% of sales after investing over $1B in the continent over the past five years
- Heineken’s Ethiopia Plans Highlight Importance of African Market
- Marriott Sees ‘Super Growth’ in Africa’s Three Biggest Economies: Alex Kyriakidis, President, Middle East and Africa, Marriott International
- Check out these quick facts about travel to and from Ethiopia, courtesy of Jovago (Infographic)
- France & Angola sign business deals from oil to hotels
- New generation of Nigerian consumers is drawing retailers from all over the world
- Investing in Africa: How investors are tapping into a new middle class
- Why Marriott’s Expansion in Africa Could Mean Long-Term Gains
- Ethiopia predicts record $1.5B foreign direct investment in 2015
- How to succeed in selling to consumers in South Africa
- Africans Open Fuller Wallets to the Future
- Why Marriott International Is Investing In Africa
- World’s fourth-largest hotelier AccorHotels to open 50 hotels in Angola by 2017
- Chinese manufacturers look to Rwanda as wages rise at home
- Made in Africa: Ethiopia positions itself as manufacturing alternative to China
- From chefs to musicians, talented ‘re-pats’ come back to build a modern Ethiopia
- BON Hotels extends its footprint into Ethiopia
- Angola’s $7 Billion Waterfront Project Seeks to Attract Hilton Hotels
- Curio – A Collection by Hilton makes its Africa debut at Nigeria’s Murtala Muhammed International Airport
- Hotel development in Africa jumps 30% to 64,000 rooms for 2016
- Normally risk-averse US pension funds are starting to bet big on Africa
- Pizza Hut Enters Ethiopia in Latest Expansion Into Africa
- African Women to Watch: Private Equity (Video)
- Your favorite brands are launching in Africa
- Starwood Hotels accelerates growth in Africa with seven new deals
- Marriott to enter South Africa with $74M in new developments
- Hilton to open hotel in Africa’s tallest development (Photos)
- Hilton Expands Presence in Nigeria with Signing of Hilton Lagos Airport
- Work begins on the tallest skyscraper in Africa