The 35-year-old used to have to bargain with street-market traders to sell his CDs because there were no formal distribution outlets. Today, MTN Group Ltd., Africaâs biggest mobile-phone operator, andÂ Emirates Telecommunications Corp. sell songs by Dâbanj and other stars like Davido and 2Face as ringtones and downloads. Now Tidal music streaming service owned by U.S. rapper Jay-Z is interested in the Nigerian market.
âOur consumers canât get enough of it; you only need to give them a way to get the music,â 35-year-old Dâbanj, whose real name is Oladapo Daniel Oyebanjo, said at his home in the up-market Lekki neighborhood of Lagos, dressed in a shiny fuchsia shirt.
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