Vistaprint has been around for 20 years, so if you live in the U.S. or Europe, ordering printed material online might not seem like a big deal. In Nigeria, however, getting business card and flyers are still a pain that requires multiple visits to a brick-and-mortar shop, says Printivo founder Oluyomi Ojo.
Ojo has family members who work in the printing industry, but he didn’t realize how complicated it is to handle orders until he became a managing director at an ad agency, especially for customers outside of Lagos, one of Nigeria’s printing hubs.
“Small businesses are not really catered to. If you want to print a quantity as low as 100 business cards, you might have to travel two hours to a print shop, sit down and have someone design them, then come back in a week and pick them up,” says Ojo.