Brand Africa has announced that MTN is the overall best brand in Africa and reclaimed the #1 spot as the Most Admired Brand in Africa at a gala launch of the 4th Annual Brand Africa 100: Africa’s Best Brands at Sandton Convention Center.
For the second year in a row, MTN emerged as the Most Admired and the Most Valuable African brand valued at $4,672mn. Apple, at $128,303mn is the Most Valuable Brand in Africa. Samsung is the #1 Most Admired Non-African Brand.
The Brand Africa 100 shows that established brands in Africa have held their ground.
While African brands have remained relatively stable at 24%, 25% and 23% in 2013, 2014 and 2015 respectively, the number of non-African countries of origin has steadily diversified from 17 in 2013 to 19 in 2014 to 21 in 2015. Nigeria has over taken South Africa as the leading African nation.