MTN, Samsung and Coca-Cola top list of most admired brands in Africa

South Africa’s MTN is the most admired brand in Africa

Brand Africa has announced that MTN is the overall best brand in Africa and reclaimed the #1 spot as the Most Admired Brand in Africa at a gala launch of the 4th Annual Brand Africa 100: Africa’s Best Brands at Sandton Convention Center.

For the second year in a row, MTN emerged as the Most Admired and the Most Valuable African brand valued at $4,672mn. Apple, at $128,303mn is the Most Valuable Brand in Africa. Samsung is the #1 Most Admired Non-African Brand.

The Brand Africa 100 shows that established brands in Africa have held their ground.

While African brands have remained relatively stable at 24%, 25% and 23% in 2013, 2014 and 2015 respectively, the number of non-African countries of origin has steadily diversified from 17 in 2013 to 19 in 2014 to 21 in 2015. Nigeria has over taken South Africa as the leading African nation.

Read more: Brand Africa Releases the 2015 Brand Africa 100: Africa’s Best Brands – African Media Agency

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