In Africa, local companies outplay multinationals, says BCG report

Local African companies have gained a competitive edge on the continent over their multinational counterparts and are making inroads where overseas players once dominated, said a report released Tuesday.

The study by the US-based Boston Consulting Group said African firms had a better understanding of local markets, and had seized opportunities to increase their market share.

“In emerging markets, there is no substitute for on-the-ground experience,” said a report titled “Dueling with Lions”.

“To win new ground, multinationals need to understand how Africa’s business has shifted.”

Read more: In Africa, local companies outplay multinationals: report – Yahoo News

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