Entertainment and Media Outlook - South Africa, Nigeria & Kenya (2015 - 2019): PwC (Report)

Table of Contents

  • Industry overview
  • Internet
  • Television
  • Filmed entertainment
  • Video games
  • Newspaper publishing
  • Magazine publishing
  • Book publishing
  • Business-to-business
  • Music
  • Out-of-home advertising
  • Radio
  • Cybersecurity

Read the full report below.


South Africa’s entertainment and media (E&M) market continues its run of double-digit year-on-year growth, recording an 11.5% rise to reach R112.7 billion in 2014. Although the double-digit run is forecast to end in 2016, the country is still forecast to see a healthy CAGR rise of 9.4% to 2019, reaching R176.3 billion in that year.

It is digital growth that will fuel the overall rise, with Internet access and advertising combined rising at an 18.8% CAGR to account for the majority of the R64 billion improvement. Internet access and advertising revenues as a percentage of total E&M revenue will rise from 31% in 2014 to 46% in 2019.

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The growth in E&M is in line with wider economic growth, with nominal GDP forecast to rise above 8.0% year-on-year from 2015 onwards. Although E&M revenue growth year-on-year will continue to exceed nominal GDP growth over the forecast period, the two streams will nearly converge by 2019.

South Africa’s growth over the forecast period is broadly in line with growth in the Middle East and Africa as a whole, but compares favourably with the larger Europe, Middle East and Africa region.

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Overall, what is becoming more evident globally is that the distinction between ‘digital’ and ‘non-digital’ is regarded as mostly irrelevant by consumers. Instead, their focus is on choosing a convenient and compelling content experience that suits their needs depending on where they are and what they are doing – without worrying or even caring how the content is delivered. What is much more relevant these days is what content, services and experiences consumers are willing to pay for and how.

Entertainment and Media Outlook – South Africa, Nigeria & Kenya (2015 – 2019): PwC

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Source: Entertainment & media publications: PwC