Africa's biggest media company will fight Netflix for control of the global streaming market

When Naspers, the South African media conglomerate, launched its video-on-demand (VOD) service Showmax earlier this year, the assumption was this was an attempt at keeping out Netflix. The US-based streaming platform aims to expand its service globally in 2016, including in Africa’s second-largest economy.

But it seems like this was just the opening salvo for Africa’s biggest media company. Naspers is reportedly expanding its three-month-old platform beyond the continent. The aim is to go global and challenge Netflix everywhere else, too, according to a report by Bloomberg. Naspers is hoping to attract potentially 15 million subscribers in North America, Europe, and Australasia.

Read more: Africa’s biggest media company will fight Netflix for control of the global streaming market – Quartz

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