First Burger King restaurant opens in Ivory Coast

Burger King, the second largest fast food hamburger chain in the world, announced on Tuesday the opening of the first Burger King restaurant in Abidjan, Ivory Coast.
 
The restaurant is located in CFAO PlaYce Marcory Shopping Mall, which opens to shoppers on December 10. The restaurant will be independently owned and operated through a franchise agreement with Servair Abidjan, a subsidiary of Servair, the third largest airline catering and logistics business globally and the category’s leader on the African continent.
 
“We are excited to introduce the Burger King brand to this important market. We look forward to welcoming guests in Abidjan and giving them the chance to experience the great-tasting, high-quality products that have delighted Burger King guests for more than 60 years,” said Bruno Lino, Burger King’s President of Europe, Middle East and Africa. “We believe that Servair is an excellent and experienced restaurateur and will further strengthen the Burger King system.”
 
“We are proud to announce the opening of the first Burger King restaurant in Ivory Coast. This opening is part of the Servair international development strategy,” said Michel Emeyriat, President and Chief Executive Officer of Servair. “This partnership is an important growth driver for the diversification of Servair. It also reflects the quality of our expertise and our ability to operate successfully outside of airport and transportation locations.”
 
The new restaurant location will create approximately 50 new job opportunities and is the latest example of the Burger King brand’s commitment to deliver on its aggressive international growth strategy.

Recommended