Table of Contents
African Country Growth Expectations. Credit: nielsen.com
Africa Prospects Indicator (APi). Credit: nielsen.com
Part 1: Macro Environment Prospects
Part 2: Business Prospects
Part 3: Consumer Prospects
Part 5: Spotlight on Cote D’Ivoire
Read the full report below.
Prospects for Africa
Africa’s rise in prominence is part of an overall global trend that has seen a shift in economic opportunity from the developed to the developing world. In fact, 6 out of the 10 fastest growing economies in the world are in Africa. In particular, Sub-Saharan Africa (SSA) is expected to remain one of the fastest growing regions, with 2014 GDP growth at 4.5%. This outstrips the levels delivered for high-income countries and most of the developing world, excluding China.
Added to this, many African countries feature highly amongst the largest ranked populations and population growth markets in the world. Currently there are an estimated 350 million middle class consumers on the sub-continent. Africa’s increasing consumer spending potential places the continent firmly in the spotlight as the prominent environment for growth of global, regional and local companies.
Recommended: How to navigate Africa’s retail distribution labyrinth: Nielsen (Infographic & Report)
Despite burdensome business regulations, Africa is also actively reforming. The ease of doing business is improving, evidenced by the fact that it is currently the region with the highest number of business reforms (World Bank 2015 Ease of Doing Business report). Combined with stabilizing political climates and increasing investment in infrastructure, Africa presents immense prospects.
Success in Africa will depend on many factors including agility and localization of strategy. Realizing the opportunities will also take time, as companies navigate complex political and regulatory environments and develop extended operational parameters.
Nielsen’s African Prospects Indicator (APi) provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
Recommended: Compelling investment markets in Africa – Inside Riscura’s Bright Africa 2015 Report: Debbie O’Hanlon, Senior Analyst, RisCura (Infographics)
Within this context, the strength of the new APi is its unique ability to integrate business, consumer and retail prospects together with more speculative and commonly used macro-economic factors. This brings companies closer to consumer market realities, which means investment can be optimally directed to achieve maximum impact.
The African Prospects Indicator (APi)
The APi is the outcome of intensive collection and analysis of detailed macro-economic, business, retail and consumer information sets. These have been combined and weighted into a consistent single source, trended and comparative set of metrics; to understand not only a country’s relative potential but also the source of that potential.
Unable to view the “Africa’s Prospects – Macro Environment, Business, Consumer and Retail Outlook Indicators: Nielsen” report below? Download it here
Africa’s Prospects – Macro Environment, Business, Consumer and Retail Outlook Indicators: Nielsen
- Real GDP Growth Rates (2007 – 2017) of Countries in Africa (Interactive Map & Chart)
- Compelling investment markets in Africa – Inside Riscura’s Bright Africa 2015 Report: Debbie O’Hanlon, Senior Analyst, RisCura (Infographics)
- Africa Report 2015 – Real Estate Markets in a Continent of Growth and Opportunity: Knight Frank (Infographics & Report)
- MasterCard and Ecobank partner to accelerate electronic payments adoption in 28 Sub-Saharan African countries
- 3 reasons things are looking up for African economies: McKinsey & World Economic Forum
- Africa’s richest man plans to almost double the continent’s cement production by 2020 (Infographic)
- Why you should take chances: Marek Zmyslowski, Managing Director of top African hotel booking website Jovago (Video)
- Into Africa: The continent’s Cities of Opportunity – PwC (Video, Presentation, and Report)
- Shop Africa 2016 (Report & Infographics): Knight Frank
- Orange buys Bharti Airtel operations in Burkina Faso and Sierra Leone
- The 2015 African Retail Development Index (Infographics, Video & Report): AT Kearney
- African Markets Guide 2015: Barclays (Report)
- The IMF Says The World’s In A Mess – But Not Africa
- IPO Watch Africa 2014: PwC (Infographics & Report)
- The mobile economy – Africa 2016: GSMA (Infographics & Report)
- Africa attractiveness program 2016: EY (Infographics & Reports)
- Prospects in Francophone Africa are bright: Kevin Murray, MD for West and Central Africa, Citi
- Kenya’s Equity Bank to expand to the DRC via acquisition in first step outside East Africa
- Cementing Africa’s future: The rise and rise of Aliko Dangote, Africa’s richest man
- How not to write about Africa: Use “African Spring”
- France’s Orange acquires Liberia’s largest cell phone company Cellcom in Africa expansion move
- Sub-Saharan Africa’s most and least resilient economies (Infographics): Anna Rosenberg, Head, Sub-Saharan Africa Research, Frontier Strategy Group
- Why I cannot tell ‘the African story’: Nancy Kacungira, News Anchor, KTN (Infographic)
- Kenya’s Equity Bank plans 10-nation Africa expansion, says CEO James Mwangi
- How to navigate Africa’s retail distribution labyrinth: Nielsen (Infographic & Report)
- Africa50 Infrastructure Fund raises $830M in first closing
- Spotlight on Southern Africa Private Equity (Report & Infographic): African Private Equity and Venture Capital Association (AVCA)
- A New Map for Business in Africa
- Africa’s megaprojects: 326 billion reasons Africa is on the move (Photos, Infographic & Video)
- Citi to Deutsche Bank on charm offensive in Africa as banks clamor for bond issuance deals
- Across Africa, 3 in 4 countries improve business environment (Infographic)
- Tourism in Africa: On the rise but has not at its full potential
- London Stock Exchange eyes dual listings on West African capital markets
- How Africans are using technology to solve problems (Infographic)
- South Africa losing buyout allure to fast-growing Sub-Saharan African rivals
- MTN Group: An interesting way to gain exposure to the African growth story (Infographic)
- Africa outperforms global economy despite downward revisions
- Which African countries will see the greatest growth in millionaires over the next 10 years?
- Diageo: Could Africa Be The Motor For Growth?
- Starwood Hotels accelerates growth in Africa with seven new deals