“I’ve been to Nigerian parties and one of the first things they ask you is: ‘Who do you work for? And ‘what level are you at?’”
Jason Njoku is all too familiar with the expectations of many Nigerian elders, who want their young people to be in “organized employment by becoming doctors, lawyers or accountants.” But the budding businessman always had other ideas.
Growing up in south London with his Nigerian mother, Njoku always boasted a sense of determination. So by the time he reached university, he had his sights set on success and fortune.