Table of Contents
- Foreword by Djembe Communications
- Introduction by Forbes Insights
- Regional Sub-Saharan Key Findings
- Individual Country Key Findings
- Focus on Sub-Saharan Africa
- Focus on Angola
- Focus on Ghana
- Focus on Mozambique
- Focus on Nigeria
Read the full report below.
This report sets forth a framework for approaching the most important economic issues for Sub-Saharan Africa. The analysis and commentary of the report derive mostly from those who are central to sustainable job creation — young entrepreneurs who are starting and running businesses on the ground in the four countries covered by the survey. The report discusses the value of entrepreneurs, the challenges and opportunities inherent to entrepreneurship in Sub-Saharan Africa, and in-depth insights garnered from each of the markets surveyed.
The data in this report is based on a survey of 4,000 individuals, ages 16 to 40, from Nigeria, Ghana, Angola and Mozambique, conducted by Forbes Insights and Djembe Communications in summer 2015. The respondents represent all levels of education, with the biggest groups being university students (28%) and secondary school students (26%). They come from all socio-economic levels. The largest group (41%) define themselves as middle class. Roughly two-thirds of respondents are men, and a third are women.
To take the pulse of their views on the state of their economies, drivers of job creation and development, the role of the government and entrepreneurship, and finally, innovation, Forbes Insights, the thought leadership arm of Forbes Media, and Djembe Communications, the pioneering African communications consultancy, surveyed some 4,000 young people (between the age of 16 and 40) from Angola, Ghana, Mozambique and Nigeria. The statistical underpinnings of the report are based on the survey findings, presented both in aggregate for the Sub-Saharan region, as well as individually for each country.
As the report title reveals, the survey results point to sustainable job creation as the issue of utmost importance for the future of the region, according to young Sub-Saharan Africans. With respect to this finding, it is then imperative to develop a better understanding of the perceptions this key demographic maintains regarding both the role entrepreneurs have in generating employment opportunities and how involved governments should be in creating and regulating an environment conducive to entrepreneurship. In short, it is essential to hear the voices of this key demographic.
Therefore, the analysis and commentary of the report derive mostly from those who are central to sustainable job creation — young entrepreneurs who are starting and running businesses on the ground in the four countries covered by the survey. The report discusses the value of entrepreneurs, the challenges and opportunities inherent to entrepreneurship in Sub-Saharan Africa, and in-depth insights garnered from each of the markets surveyed.
This approach reflects the philosophy of Forbes, which has for almost a century covered entrepreneurs worldwide and, by letting their voices be heard, propagated civic entrepreneurial societies. The analysis in the report is enriched by commentary from the Forbes global entrepreneurship editors, who provide a unique global perspective, as well as prior research by Forbes Insights on entrepreneurship in Africa and beyond. This approach allows us to put African entrepreneurship in a global context while respecting its unique local characteristics.