Why this industry leader believes mobile in Africa has not yet reached its potential

Africa is a mobile-first continent. With almost 70% penetration and the innovations around mobile money, the continent is redefining what one can do with a cell phone.

But increasingly there is an emerging perception that the mobile market is becoming saturated. Yet, one of the fastest-growing mobile phone companies on the continent thinks there are millions of Africans out there that still remain left out.

“We think there is a lot of growth in the core voice area still to see,” says Cynthia Gordon, CEO of the Africa division of Millicom, the Swedish-based telecom and media company.

Read more: Why this industry leader believes mobile in Africa has not yet reached its potential – Quartz

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