Nigerian businesses target '100% mobile-first market' (Infographics)


In Nigeria, success for both tech start-ups and more conventional businesses such as banks and fast food restaurants means adapting to the age of what entrepreneurs have dubbed the “100 per cent mobile-first market”.

In the status and image-conscious country of 180m people, smartphones are blasting past gold watches as the essential accessory.

“The smartphone in an average Nigerian’s life is your office, your workspace, your first-hand entertainment right there at your fingertips”, says Vien Bamidele Osagie, a young talk show host on City 105.1FM radio in Lagos.

Read more: Smart Africa: Nigerian groups target ‘100% mobile-first market’ – FT.com

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