Nollywood's biggest streaming service isn't afraid of Netflix

Video editors work at the headquarters of iROKOtv in Lagos. Pius Utomi Ekpei/AFP/Getty Images

Following its expansion into 130 new countries earlier in January, content-streaming service Netflix is now available in all 54 African nations.

But Jason Njoku, Chief Executive Officer of African content distributor iROKOtv, isn’t worried.

iROKOtv, which launched in 2010 as a YouTube channel, is now the world’s biggest online distributor of African content and the self-proclaimed home of Nigeria’s prolific film industry, Nollywood.

The company announced on Monday that it has secured $19 million worth of deals, including with French broadcasting giant CANAL+, as part of its bid to triple the amount of original content it carries from 100 hours in 2015 to 300 hours this year.

Read more: Nollywood’s Biggest Streaming Service Isn’t Afraid of Netflix