You can go to a wedding in Lagos every day between April and December – and you don’t even need to be invited, says Mo Dharrah Sage, editor of the Nigerian Wedding Blog.
Ostentatious nuptials have always been part of the country’s culture, but industry veterans say they’ve become even more competitive with the arrival of the internet.
Millions of Nigerians follow specialist Instagram accounts devoted to documenting the biggest and best celebrations, with couples vying to be featured on wedding blogs and reality TV shows.
Folake Ojo, the executive producer of Nigeria’s Top Weddings, says it is a multimillion dollar industry that is growing incredibly fast.
In Lagos, the country’s cultural hub, weddings have been taken to “another level”, say bloggers at Bella Naija, pointing to the Vera Wang ball-gown, Christian Louboutin shoes and “next-level wedding decor” seen at the recent union of socialites Joke and Azeez Ogedengbe.